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Making Magical Stories



Storytelling is a powerful way to teach, appealing to people’s minds as well as their hearts. Learn how to uncover your own story and use it as a teaching tool.

View, Learn and Enjoy – All At Your Own Pace

This Lesson is a part of Lee’s Master Course: Lee’s Take On Leadership

Lesson Includes:

  • 3 Chapters
  • 9 Video Lessons
  • Sports Mind Badge
  • Lifetime Access
  • 100% Satisfaction Guarantee

Brief Summary:

This course provides students with the understanding that people cannot be reached intellectually if they aren't reached emotionally. In this lesson, Lee explains how storytelling can be a powerful way to teach, as it appeals to people's minds as well as their hearts.

Learning Outcomes:

  • Discover how to create a lasting legacy
  • Uncover ways to further develop and deepen your story
  • Learn how to hire better, train better and create culture


Course Curriculum


  Welcome To The Lesson: Making Magical Stories
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  Populate Your Personal Playbook
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  Populate Your Personal Playbook
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  Populate Your Personal Playbook
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  We Appreciate Your Feedback
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Your Sport Mind


Lee Cockerell
Lee Cockerell
  • Executive Vice President & COO, Walt Disney World Resort
  • Disney Institute
  • Bestselling Author

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.

One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels and the Marriott Corporation before joining Disney in 1990 to open the Disneyland Paris project.

Lee is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney and his latest book, The Customer Rules. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute.


Its fantastic. I'm really appreciating learning the philosophy, methodologies, and practices of what makes Disney provide the best customer service and how it makes it the happiest place on earth.

- Daniel Gawry

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